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Addition (often signified by the plus symbol "+") is one of the four basic operations of arithmetic, with the others being subtraction, multiplication and division. The addition of two whole numbers is the total amount of those quantities combined. For example, in the picture on the right, there is a combination of three apples and two apples together, making a total of five apples. This observation is equivalent to the mathematical expression "3 + 2 = 5" i.e., "3 add 2 is equal to 5".

Besides counting fruits, addition can also represent combining other physical objects. Using systematic generalizations, addition can also be defined on more abstract quantities, such as integers, rational numbers, real numbers and complex numbers and other abstract objects such as vectors and matrices. In arithmetic, rules for addition involving fractions and negative numbers have been devised amongst others. In algebra, addition is studied more abstractly. Addition has several important properties. It is commutative, meaning that order does not matter, and it is associative, meaning that when one adds more than two numbers, the order in which addition is performed does not matter (see Summation). Repeated addition of 1 is the same as counting; addition of 0 does not change a number. Addition also obeys predictable rules concerning related operations such as subtraction and multiplication.

Performing addition is one of the simplest numerical tasks. Addition of very small numbers is accessible to toddlers; the most basic task, 1 + 1, can be performed by infants as young as five months and even some members of other animal species. In primary education, students are taught to add numbers in the decimal system, starting with single digits and progressively tackling more difficult problems. Mechanical aids range from the ancient abacus to the modern computer, where research on the most efficient implementations of addition continues to this day.

Why buy this domain name?

If you've ever attempted to name a company you'll know that choosing the right brand name is an art in itself. The best domain names were taken over 10 years ago but in today's modern Internet age the domain name is the brand and it's integral to choose the right name for your company, a name that captures the essence of your business.

Giving your brand the right name is much like naming your own child. It has to be unique, but at the same time, it should be simple and memorable for people outside the family. Particular sounds inspire positive emotions and they result in experiences that are liked, remembered, and shared. Marketing and PR companies have been leveraging this strategy for decades to reinforce positive, memorable experiences through sound.

The best company names are short, snappy, emotion-driven and memorable as a result. If you're struggling to name your company think about the emotions that you want to be felt by your target customer. A 2003 study by neuroscientist Vilanyanur Ramachandran detailed the relationship between certain parts of the brain and metaphors. In the study Ramachandran concluded that sounds are metaphors for images and that people experience sounds through tastes and colors. The instant we hear a new word our brains immediately work trying to make sense of it: Does it sound like something we've heard before? How does it feel? What does it remind us of?

According to scientific studies, the average person can remember only seven digits at any one time. If you want your target customers to remember your brand name and if you want it to jump out at them, the rule of thumb is to make it as short and as catchy as possible.

A great name can create buzz, position you as a true leader and innovator, and reinforce your value proposition in one word. That's powerful! It can convey a culture or a position, and differentiate a company, product or service from the rest of the market. Whereas a poor name can negate the work you do to build a position in the market.